Innovative methods
We do not ask customers directly about their preferences and willingness to pay, but conduct experiments to derive these factors indirectly from market decision. The discrete choice experiments and choice-based conjoint analyses are examples of such innovative methods. These market experiments are scientifically substantiated, psychologically convincing and extremely relevant to real life. The fundamental issue of so-called free opinions, which remains a serious problem in many conventional surveys today, is ruled out.
Willingness to pay for new products
With our innovative methods, we can get customers to assess new product and service variants prior to launch. This provides companies with valuable information about the key individual product features. Customer requirements can even be measured in monetary units. We determine the willingness to pay for individual product features, whole products as well as the price elasticity of demand. This knowledge makes it possible to create an optimal product design. You receive substantiated decision-making tools for product offers, optimal pooling and reasonable prices.
Cost-benefit analyses
The customer requirements analysis is also relevant in terms of regulatory topics, such as for the licensing of pharmaceuticals, where cost-benefit analyses are becoming increasingly important. When comparing different therapy options, for instance, the relation between costs and use for the patient show up. This clarification of costs, use and effectiveness can provide a more factual basis for discussions about pharmaceuticals.
Some of our projects
Determination of price elasticity
Determining own- and cross-price elasticity of postal products on behalf of a provider of postal services. For use as part of an investigation by the competition authorities.
Customer preferences, telecommunications
Measuring and comparing the preferences for quality of telecommunications services of Swiss and German customers. The two groups have similar preferences for landlines, but the Swiss are willing to pay considerably more for mobile telephony.
Life-prolonging treatments
Research project as part of National Research Program 67 assessing the costs and benefits of life-prolonging measures at end of life. In collaboration with the University of Zurich, supported by the Swiss National Science Foundation.
Additional benefits of the supplementary insurance
Determining the willingness of potential customers for additional benefits (single room, free choice of physician, etc.) in the hospital.
Preference measurement, online insurance
Using discrete choice experiments to determine the willingness to pay for online insurance, with the aim of optimising the product range. On behalf of a large insurance company.
Product design for outpatient services
Survey about the use of the features of a new offer for the provision of outpatient services in specialised surgeries among potential customers.
Risk profiling
Measuring risk profiles for a large institutional investor. On behalf of an international asset management company.
Social preferences in healthcare
Using discrete choice experiments to determine the Swiss population’s social preferences with regard to the organisation of the healthcare sector. Pilot study for a European research project.
Willingness to pay for medication
Determining the preferences and willingness to pay for different features of a new medication among treating physicians and hospital budget managers. On behalf of an international pharmaceutical company.
Willingness to pay for replay TV
Determining Swiss TV consumers’ willingness to pay for replay TV and advertising reels.